There’s a certain power, and responsibility we have in this industry. A power to control representation, to give brands a voice, and to shape progress. What we decide to do with that power is what keeps me inspired.
I want to create work that gives minorities the spotlight. I want my work to represent what a real human experience consists of. I’d like to remind us that there’s nothing more satisfying than a true connection. My goal is to do all of that with a sense of humor, empathy, and truth.
If that sounds good to you, we may just be great partners. Let’s chat.
(To the right you will see a pic of my hair having its best day ever.)
When it comes to travel, size means everything. Not just the size of the city, but how that city fits your personality. With its unique attractions and its one-of-a-kind experiences, Dallas will give you a whole new perspective. We tapped into the human insight that travelers tailor their adventures by having fun with their surroundings. We used forced perspective shots all around Dallas to tell this story and quite literally put big experiences at your fingertips.
I worked on the team that launched WingStreet with a campaign that made the statement, "Stay put, we deliver". A commercial that essentially told you to keep your pants off and don't worry about the rest. A website that said, "you don't need to go out of your way to get delicious wings."
The rebrand of WingStreet required an original hand-drawn typeface, impactful photography, a 60-second TV spot, unique graphical elements and of course a new website. I was the AD on the team that created this awesome, and quite successful campaign to launch WingStreet into stardom.
To introduce Pizza Hut's Twisted Crust Pizza, a team of fantastic creatives and I concepted a QVC-esque live stream sweepstakes that lived on YouTube for just 3 hours. The live stream was a humorous way for Pizza Hut to reach the target market and keep them entertained as they entered to win prizes. We gave away prizes (Selfie Stick, Pizza for Life, and XBOX One) to people who joined the Hut Lovers Email Program by entering their name and email address while watching the live stream. I was the Art Director on the team to concept the live stream, create email and social media support, and ultimately bring this promotion to life .
Tasked with reimagining Bud Light's brand to be more iconic, and premium in the light beer category, we invented the Focus Frame. The Focus Frame leverages the current Bud Light logo. Instead of being simply a holding shape for the words Bud and Light, we used it to highlight the Bud Light moments. Authentic moments you gather while you're at an all day bbq, wing Wednesdays with bottomless pitchers, & tailgates with team spirit.
In an effort to make Varidesk stand out from it's competitors, we rebranded with a new logo, brand standards, website, and their sit/stand timer app. I was the AD on all pieces involved with the strategy, concept and design for the launch of the rebrand. Visit the site here: http://www.varidesk.com/
Dallas Farmers Market revamped their facilities and needed a rebrand to support the big moves it was making for the community. I was the AD on the project that strategized, concepted and designed the new website that allowed the community to connect with their farmers, and vendors to manage their "shops" at the market. Visit the site here: dallasfarmersmarket.org
We all have that one school project that hangs around, right? Well, this is one of mine...
In the Brief, Jello wanted to advertise their lighter options as a 10-calorie snack you can enjoy without the guilt.
Playing with Jello was hardly work.
A one-off I like to keep around from portfolio school. PetFinder helps animals find homes, thus keeping them off the streets and out of trouble.