I worked on the team that launched WingStreet with a campaign that made the statement, "Stay put, we deliver". A commercial that essentially told you to keep your pants off and don't worry about the rest. A website that said, "you don't need to go out of your way to get delicious wings."
The rebrand of WingStreet required an original hand-drawn typeface, impactful photography, a 60-second TV spot, unique graphical elements and of course a new website. I was the AD on the team that created this awesome, and quite successful campaign to launch WingStreet into stardom.